The NPD Group
For more than 50 years, the NPD Group has provided unmatched insights in many industries to give our partners a business advantage. We combine consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends and anticipate tomorrow’s—so you can get the right products in the right places for the right people.
NPD was the first to bring sales tracking – and game-changing insight – to many industries. We continue to innovate with advanced modelling and analytic services that identify sales and market share drivers. And we are introducing new research methodologies to better understand evolving consumer tastes and retail dynamics.
Our mission is to help you see the current realities and future possibilities for your industry, your customers, and your business. Our people are committed to understanding your needs, answering your questions, and developing deep and long-term relationships. We journey with you, empowering you with knowledge and guidance, so you can optimize for measurable results.
The NPD Group: We see what others cannot.
Toys
Helping retailers, brands, and manufacturers around the globe make better business decisions
As children grow up, the toys they choose to play with change rapidly. And so does the market feeding that change. If you’re in the business of manufacturing and selling toys, it can be extremely challenging to stay on top of all the shifting tastes and trends, while at the same time making sense of retailer consolidations and store closings.
That’s where NPD comes in. We provide the insights and solutions you need to build solid assortments and determine optimal pricing and promotional strategies in all retail channels. To monitor what’s happening in the toy market, we collect point-of-sale information from major toy retailers—and we field millions of consumer surveys, too.
This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where—so you can be at the forefront of product and retail innovations and make data-driven decisions with confidence.
To monitor what’s happening in the toy market, we collect point-of-sale information from all major toy retailers and conduct more than 12 million consumer surveys each year. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where—so you can be at the forefront of product and retail innovations.
Contacts:
The NPD Group, Inc.
Viale Edoardo Jenner, 53
20159 Milano
tel. +39 02 8550061
Toys Consumer Study during COVID
COVID-19 Concerns Change Consumer Behavior in Italy
E-commerce and delivery have made it relatively easy for consumers in Italy to get what they need while sheltering at home during the COVID-19 crisis. Our data shows ready-made meals in the home, self-care, and family entertainment are priorities. Here is a closer look.
INFO: Download HERE
Christmas Gift Study: the journey that transforms children's wishes into presents to be unwrapped on the most magical night of the year.
For the third consecutive year NPD Group wanted to analyze the purchasing behavior of parents during the most important period of the year for the toy market, namely Christmas.
INFO: Download HERE