Binney & Smith - Crayola


Binney & Smith

Whether it’s providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children who we believe will grow to be inspired, original adults.

Our company has inspired artistic creativity in children for more than 100 years – since the first box of Crayola crayons rolled off the assembly line in 1903. The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. Early products included red oxide pigment used as barn paint and carbon black used in car tires.

After noticing a need for safe, high quality, affordable wax crayons, in 1903, Crayola produced the first box of eight crayons and sold them for 5 cents.

Since then, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that give kids the power to express all that inspires them as they explore, discover, play, pretend, and dream.

In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played a significant role in Hallmark’s personal development strategies.

The company carried the name of its founders, Binney & Smith, until 2007 when we changed our name to Crayola to reflect our No. 1 brand. Crayola has called Lehigh Valley, Pennsylvania, its home since the turn of the century. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola EXPERIENCE®, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons and markers.

Binney and Smith exclusively distributes the brands Ty e Nattou.


Binney and Smith exclusively distributes the brands Ty e Nattou.

TY is one of the world’s leading plush companies. It was born in 1986 in Illinois and immediately stood out for the careful selection of subjects, high quality materials, originality and design innovation that can be seen in every single soft toy. Ty is present in over 60 countries around the world and the huge plush assortment includes many subjects, sizes, and prices.

The TY catalog offers different brands and the most popular is the Beanie Boo’s range, adorable plush toys inspired by the animal world. They are characterized by large and expressive eyes and different shapes and sizes. Each plush has its own name and date of birth.



Binney and Smith exclusively distributes the brands Ty e Nattou.

NATTOU is a worldwide known brand operating in the early childhood and textile sector. It is characterized by dynamism and originality that unites products and ideas.

The heart of Nattou is located in Belgium, where the R&D department works full time on the development of new collections, products and fabrics with an average of 2 new lines per year. As a company born in the early childhood sector, Nattou complies with all European quality standards on the safety of toys for our children safety. All components, from soft toys to bed frames, bows, play mats and other products are thoroughly tested and certified. From 2022 Nattou is Vegan certified and acquired therefore the PETA-Approved Vegan logo. This means that Nattou don’t use any animal materials and which don’t conduct product tests on animals. By not using any animal materials.
NATTOU want to contribute to animal welfare and the reduction of global warming.


Company information:

Via Figline 13
47122 Forlì (FC) – Italy

ph. +39 0543.720997

Company contacts:

Marisa De Zorzi – Marketing Manager

Marco Rosetti – Managing Director

Cinzia Capisani
– Sales Manager

Media contacts:

Milena Pace – Media