Dulcop

TOYS MILANO PLUS

European leader in the soap bubbles category

Owned by the Melotti family, Dulcop International S.p.A. is the largest manufacturer of soap bubbles and bubble toys (Giocabolle™) in Europe: it is based at San Lazzaro di Savena, near Bologna. Dulcop soap bubbles have become famous the world over thanks to the maze and the plastic ball on the cap, conceived in the Seventies by Athos Melotti, who had founded the company in 1938.

During the years, the combination of experience, research and innovation has led to the manufacturing of safe and premium quality soap bubbles, subject to over 4 million daily automatized controls, aided by an immediate traceability system. Furthermore, Dulcop is the only soap bubbles company to have obtained the CE Type certification, the highest achievable level of certification, granted only by a notified body.

Starting this year, our graphics boast a new look which winks at pop culture and keeps up with the market trends and the tastes of end consumers

says Allegra Melotti, Marketing Manager (in the pictures, with her father Andrea, President, sister Arianna and brother Alberto).

Consistently with the clean and coloured layout of the Bubble World brand, launched in 2019, the new graphics offer fresh lines and bright colours, highlighting the attitude of the manufacturer, which, notwithstanding a history of over 80 years, is still leading the European market and still feels like having fun and looking far ahead. The characters become animated and seem to aid the end consumer in finding once more the liveliness and the longing for movement and fun that have been constrained lately.

The last few years Dulcop has been investing in processes oriented towards circular economy models for improved resource efficiency and less environmental impact, pursuing the aims of the ONU 2030 agenda, as Fabrizio Frisoni, sales manager, explains:

We select partners and suppliers that can operate according to our environmental and social standards; we have increased our insourcing process by investing in new moulds and presses; we have moved to single-colour production (white) for all our standard 60ml bottles, making it easier to recycle the scraps; we have reduced by 20 per cent the plastic contents in all our bottles’ pressing, yearly saving over 70 tons of plastic and decreasing CO2 emissions by about 432 tons; we only use FSC certified paper and cardboard.

Frisoni adds that during the 2022-23 period the company plans to adopt a single-material production of the standard 60ml bottle in order to improve its disposal and recycling; to join the UL carbon emission monitoring programme; to employ at least 30% of recycled plastic for all bottles; to buy energy from renewable sources.

Dulcop:

Founded in 1938, Dulcop has become the largest manufacturer of soap bubbles in Europe thanks in part to its innovative automated systems, which allows for one of the highest production capacities in the world.

Dulcop is known for its iconic bottle which is a registered 3D trademark, and the maze game on the cap that was invented by Dulcop and has since become a distinctive and loved feature in the world of soap bubbles. Since 2019, the company has been marketing its products under the new BUBBLE WORLD brand, featuring a simple and colorful layout, immediately recognizable by the end consumer.

Dulcop has the widest bubble selection available on the market with more than 300 different products with licensed items, proprietary or customized graphics, depending on the customer’s needs. Dulcop’s soap bubbles and bubble toys are distributed in over 50 countries worldwide.

The company’s strength also lies in its diligent attention towards the quality and safety of the production process, to offer the market only premium soap bubbles, certified as hypoallergenic, gluten and kathon-free. Significant time, money, and resources are also being used to research natural ingredients for the bubble solution, reduce the consumption of plastic and packaging material, move towards circular production processes.

Company information

Name:Fabrizio Frisoni – Sales Manager
email: commerciale@dulcop.com
ph.: +39 051 6250711