FunLab was born in Milan in 2010; its mission: to identify and select the best international products able to satisfy the Italian children’s own creative, educational and developmental needs, taking into consideration not only their special characteristics but also emerging issues such as care for the environment and sustainability. That goal is matched by the intense activity of adapting contents and play value of all the products distributed by FunLab to the Italian market’s peculiarities.

Our diligence resulted in a selection which has been growing in time, adding original, innovative and quality toys which are going to assist the growth of the future generation

say Donatella Girardini and Alison Smith, FunLab’s founders.

Supporting the company’s mission, FunLab has its own Website and a popularizing community blog where creative and educational tutorials and a recycling project for children and kids are shared. FunLab can also be reached on Instagram and Facebook.

At present, the FunLab family of brands includes Make It Real (craft kits), Nikko Toys (vehicles and models), 4M (STEAM educational games), Erzi (wooden toys), Lena (vehicles and models), Maped Creativ (creative games), Bonikka (handmade cotton dolls). The company distributes the Jolly Phonics books too.

Our story  

FunLab started ten years ago exclusively distributing ALEX toys through FunLab retail shops.  Today, we have evolved into the Italian distributors of multiple high quality toys lines.  We currently represent eight brands including Bonikka, Make It Real, Alex, Joustra, Lena, Maped Creative, Erzi and our most recent addition Nikko.  Creativity and quality are our hallmarks.

Our promise

•    to put together an assortment of innovative, high quality toys

•    to price our merchandise such that our resellers have healthy margins while selling quality merchandise at affordable prices

•    to support sales through brand development and marketing strategies on a national level

Alison & Donatella
FunLab Owners

Company contacts

Andrea Mantovani
Sales Director
ph:  +39 334 730 8327