Italtrike

TOYS MILANO PLUS

Outstanding design for the children’s exercise

On the market for almost 40 years, Italtrike keeps on manufacturing in Italy: a choice that was made right from the start and has been always confirmed, to be seen not as narrow-mindedness or isolation but as proof of the opportunity to produce toys in Italy and export them to the world. The company, based at Pieve del Grappa near Treviso, actually exports 92% of its ride-ons, tricycles, bicycles and wheeled vehicles for children reaching over 50 countries (Europe, United States, Australia, Japan, China). Italtrike’s products are designed to stimulate children to exercise and to assist their growth, especially if they live in urban environments with limited chances to engage in physical activity; some ride-ons and balance bikes can in fact be used inside the house as well.

Introduced as a prototype in 2020 and launched early this year, Flurry, designed in order to tackle the issue of the children’s psychomotor development, is an interactive digital tricycle: it encourages motion and coordination through the display mounted on the handlebar, showing a game which interacts with the way of pedalling, the steering and the body movements,

announces Stefano Gandolfi, the company founder.

It addresses the professional sphere of psychomotility and rehabilitation. We resorted to digital aiming at the creation of fun games provided with educational values thanks to the participation of Barbara Franco, educationist and publisher of textbooks.

We are deeply engaged in sustainability: by introducing our Bravo Box we took plastic out of the toy packings replacing it with recycled and recyclable paper fibre,

Gandolfi says.

Furthermore, for the product manufacturing we are making use of more sustainable materials, such as recycled and reconditioned plastics, certified according to the EN71 toy standards (Part 3, Chemicals). An iconic product of ours, La Cosa in the Pyjamas version, is now manufactured with 30% reconditioned plastic and with a decorative felt totally derived from the reuse of PET plastic mineral water bottles (a very interesting material, produced in Italy). We are experimenting with other materials too because our ambitious goal is reaching zero CO2 emissions in 2030. We had our 2020 system LCA (Life Cycle Assessment) evaluated by the University of Siena: that is the amount of equivalent CO2 emissions generated by all the company’s activities during that year, the number that we shall have to bring to zero by 2030.

For its outstanding Italian design, Italtrike was chosen by ADI Index for four consecutive years since 2018 and in 2020 took part in Compasso d’Oro (Golden Compasses) with the Ginetta ride-on; at the Dubai Expo in 2020 it was present in the Italia Geniale (Ingenious Italy) area.

Italtrike:

Since 1983 we have focused on the movement and well-being of children all over the world.

We are an Italian company and for forty years we have been designing, designing and manufacturing in Italy tricycles, ride-ons, balance bikes, scooters and skates. Born near Bassano del Grappa, nowadays we export to 50 countries around the world, offering a complete range of products for both families and schools, kindergartens and playgrounds.

Our vocation is to respect and promote the motor development of children – from 10 months to 6 years – thanks to toys that are fun, ergonomic, safe and respect the future of our little consumers.

An incessant work of research and development guides the constant growth of our catalog: each product is therefore the perfect synthesis between design, constructive innovation and quality of materials.

Our payoff, Kids on wheels, perfectly summarizes our mission: at the center of every action and project is the well-being, fun and health of children, who through movement are able to grow in a balanced way in their psycho- physical skills.

Sustainability

For several years we have been carrying out a sustainability project to progressively reduce the environmental impact with the aim of becoming a company with zero CO2 emissions by 2030. The 65 kWh photovoltaic system minimizes the use of energy sources; we constantly invest to create production processes capable of reducing CO2 emissions and also in the field of products, our choice is to create solid toys that last over time, made with recycled and recyclable materials that comply with the standards of international toy regulations.

In 2021 a new collaboration with ZeroCO2 Società Benefit was born with a dual purpose: the first consists in the desire and desire to create an “Italtrike forest” that can at least partially offset the carbon dioxide emissions due to the production of our tricycles and ride-ons; the second is the calculation of the Company LCA for the year 2020, a reference year for us for a long challenging path that will lead us to become a Carbon Neutral company by 2030.

Design

The attention to aesthetics and functionality has led us to collaborate with the studio of the French designer Alain Pineau since the 90s. Alain Pineau in 1999 designed Abc Trycicles, a model that had an international success and was exhibited at the Moma in Los Angeles.

Numerous awards have followed our path in the world of toys:

  • 2013 Kind + Jugend Innovation Award with the express stroller – an innovative model with 6 seats, ideal for kindergartens and schools;
  • 2016 TG Toys Award with the Zero tricycle, a special award for a vehicle designed for children with mobility difficulties and designed to reduce to zero the elements that could impede play and movement;
  • 2018, 2019 and 2020: For three consecutive years we have been selected and published among the excellences of Italian design in ADI INDEX DESIGN: the Eolo tricycle (2018), the Ginetta ride-on (2019) and the Roberto first-steps (2020);
  • 2021: TG Toys Award with Flurry prize for inclusiveness for the revolutionary digital bike
  • 2022: TG Toys Award with Roberto the trolley selected for the Toys for early childhood section; Skates Play for Social Collaboration;
Company Contacts:

Name: Simone Baggio
e-mail: sales2@italtrike.com
ph.:+39 0423 946400
whatsapp: +39 338 6487941

Address: Via Piovega, 49 – 31017 Pieve del Grappa (Tv)
e-mail: comunicazione@italtrike.com