Joie

TOYS MILANO PLUS

WHAT'S NEW

Signature line: the new avant-garde collection from Joie (click to open)

Innovation meets design in Joie’s new Signature line, a versatile and elegant collection featuring comfortable fabrics, new colours and iconic leatherette details. The new line is ready to accompany parents in a more fun and less demanding life with their little ones, with products featuring innovative design and high-quality materials.
Comprising the signature line are two modular prams, finished and aeria, which transform into a trio with the ramble carrycot and the i-size i-Level reclining car seat, approved to travel reclined both on the pram chassis and in the car. The i-Level car seat can also be attached to the base of the i-Quest infant carrier for complete safety up to 4 years of age. The collection is rounded off by the ultra-lightweight tourist pram, the i-Spin Grow pram seat and the i-size i-Traver car seat.
The new signature line will be available from May and reserved for exclusive distribution. It already appears as a preview in the 2021 catalogue, which can be viewed at this link: https://epaper.paper2web.ch/04988/index.html?data=q3w/01fc40&lang=it#1

  • New signature products:
    finished, from birth to 22 kg
    aeria, from birth to 22 kg
    tourist, from birth to 15 kg
    i-Level, 40 – 85 cm
    i-Quest, 40 – 105 cm
    i-Spin Grow, 40 – 125 cm
    i-Traver,100 – 150 cm
    Ramble carrycot, from birth to 9 kg
Outstanding solutions for the children’s car safety

The Wonderland Group develops and manufactures nursery products since 1983, making a name for itself in particular as the largest car seat manufacturer in the world for its proprietary brands (Joie and Nuna) and for other brands in the business. The company employs 9,000 people and ships 27,000 containers all over the world every year.
Guido Voigt is Brand Manager of Bambino Prezioso AG, the Swiss branch which, through a dedicated team led by Andrea MassaCountry Sales Director, also deals with the Italian market where it controls its own sales force and distributes the Nuna, Joie and Graco brands.

Nuna, directly represented in Italy since 2019, proposes a complete offer for home, outdoors and car travel. Its best-known product is the Leaf bouncer which transforms into a stylish armchair supporting up to 60 kg. In the car safety range it has been developing innovative products which comply with the i-Size standards or are even stricter; among them, Pipa Next, the lightest in the category (just 2.8 kg). In the last few years the launch of Triv, the restyling of Mixx Next and now the new ultracompact pushchair Trvl Next have imposed the brand in the wheeled articles segment as well.

Distribution of Joie and Graco started in 2020. Joie, an English brand, offers versatile products, meeting the needs of modern families. In 2021 it introduced the new line Signature, made up of a complete range of pushchairs and car seats boasting innovative design and great care for details. Among the car seats, the most interesting ones are I-Spin 360°i-Size approved from birth to 105 cm, with 360° rotation, I-Spin Grow belonging to the Signature line, the first i-Size approved car seat that can be used from birth to 125 cm, and I-Spin Safe, suitable for rearward facing from birth to 18 kg/4 years.

Since over 60 years ago Graco is one of the best-known and most reliable nursery brands worldwide. It returns to the Italian market with a wide catalogue including not only iconic products such as the Lovin’ Hug bouncer or the Junior Maxi car seat, but also innovative pushchairs like Near2Me with height-adjustable seat, the Swift Fold highchair with compact folding system and the brand-new Fold Lite, super light and compact travel cot.

All our brands, no matter how positioned in the market, received many awards for safety and design, allowing us to aim at leadership in the different categories,

says Voigt.

Our brands are focused on innovation and safety. In the car safety segment especially, we offer a range of products which comply with the i-Size standard and meet the highest safety requiremenst while proposing innovative solutions which set out to guarantee top comfort for the child and easy use for the parents.

Joie

Joie is a young brand born in England in 2011 and arrived in Italy in 2020, offering versatile baby products adapted to the needs of modern families. Joie’s mission is to share the happiness of the arrival of a baby with parents all over the world, trying to support them in the best possible way with a range of high quality products and effective solutions to cope with everyday life. The child’s comfort and safety are focal points for Joie: its car seats have been awarded several times by Adac and Tcs tests for achieving high safety standards. Joie is committed to the protection of the environment, favouring the recycling of materials as much as possible, and to others with humanitarian aid.

The Wonderland Group has been developing and manufacturing nursery products since 1983 and has become a leading international player, in particular establishing itself as the largest manufacturer of car seats in the world for its own and other leading brands in its market. As an industry leader, Wonderland is characterised by technological innovation and excellent R&D. It has also received many awards and accolades over time. It is a manufacturer for some of the best-known childcare brands and owns the Joie and Nuna brands, which are very popular in Europe and the United States, as well as being the distributor of the Graco brand.

FOCUS ON

click to enlarge

Discover the other Brands of Wonderland group: