Picci

TOYS MILANO PLUS

WHAT'S NEW

DILI BEST NATURAL: NATURE ON AND AROUND YOUR BABY (click to open)

Dili Best Natural, presents the new layette collection, linen and maternity clothinga made of natural, certified and stylish materials.

Furniture designed to satisfy the tastes and needs of modern mothers who are more attentive to details, refined taste of neutral and warm tones that also pay attention to sustainability and the supply chain that leads to the final product.

Dili Best therefore proposes a collection that enhances the quality of the fabrics and articles proposed by introducing a new way of conceiving the world of the baby.

All that’s needed for the children’s room, and more

As a manufacturing company of baby care articles Picci was established in 1970 by Paola Cherubini, soon supported by her husband, Mario Martigli; in the early Eighties it had already become a leading player in the nursery products business thanks to its production of accessories – mainly textiles – for the children’s bedroom, later adding wooden articles. For a few years, in cooperation with the Enrico Coveri fashion firm Picci marketed coordinated collections including prams, baby bouncers, playpens. The line was suspended following the stylist’s death in 1990 and was replaced through the launch of the Dili Best brand, consisting of collections designed by Diletta Martigli, daughter of the founders, who at present manages the company together with her brother Pier Francesco. In different periods Picci also acted as Italian distributor of foreign product lines.

The Picci brand has a very wide catalogue embracing the whole environment of the children’s bedroom and of the relevant accessories, from simple, self-coloured articles to complex, embroidered ones, and – since 2018 – to the proposal of Montessori products”, says Diletta Martigli. “Meanwhile, the Dili Best brand has changed into Dili Best Natural and is now totally devoted to natural, bio and eco-friendly articles, besides broadening its horizons towards children’s wear. At Bay-B we will exhibit the latest Dili Best collection made up of two children’s bedrooms and of the baby clothing line, all of it in natural materials and trendy hues.

Picci always operated satisfactorily on foreign markets, counting on loyal customers and on new contacts adding year by year:

Since the beginning of the pandemic our foreign trade has almost come to a halt,

Diletta Martigli reports.

We had to reorganize ourselves in order to assist our foreign customers directly and as we started getting in touch with all of them again the outbreak of the war caused the shutdown of the Eastern European markets. However, we continue having positive feedback in various countries of Europe and Middle East. 2021 was a year of growth, 2022 had started well but the widespread rise in costs (wood included) is a real worry.

Picci:

The company was born thanks to the brilliant creative abilities of its owner Paola Cherubini who since the early 70s, with innate taste and productive dynamism, has led Picci to become a leading company in the childcare sector which today boasts about 50 employees on an area of ​​4500mq. The company is positioned in a medium-high segment of the market and distributes its products in Europe, China and the Middle East. The collections are now distributed under the Picci and Dili best brands. Both of our brands are composed of a wide range of products that extends from duvets, to embroidered covers for cot, from sheets and all kinds of bed linen and towels to cots; from standard beds to wooden Montessori beds and changing table drawers, to complete with countless accessories designed for the baby’s bedroom and for his entertainment.

Italian production and design, thanks to the contribution of our owners and employees as well as our suppliers and consultants. We design and manufacture a quality, fashionable product with a strong identity for our customers and consumers. We use top quality materials such as 100% cotton, hypoallergenic padding and non-toxic paints, because the baby’s health is our main important feeling and the first parameter to satisfy our customers.

FOCUS ON

click here to enlarge