Magic Box Toys:
Magicbox is a pioneer in the creation of collectible games. Founded in the early 1990s and based in Spain near Barcelona, Magicbox has become a brand known by children throughout Europe and expanding in markets around the world. Magicbox started with stickers and trading cards, partnering with some of the biggest sports and entertainment licences such as The FA Premier League, LFP Spain, WWE Wrestling, The Simpsons, National Geographic, Universal Pictures, Disney, The Spice Girls and Pokémon.
In the second half of the 1990s, Magicbox introduced its own collectible brand, a series of 3D collectible characters called Gogo’s: the line was a great success, selling over 1 billion units in more than 30 countries, and even winning awards. Since the launch of Gogo’s, the company has continued to create new lines of 3D characters, some of the most prominent being SuperThings, Star Monsters and Zomlings. Recently, Magicbox launched a new brand in the vehicle category, T-Racers.
The company is a leader in collectible toys in Spain, the UK and Poland, and is constantly developing its own brands supported by web content and major advertising campaigns. In addition, it has expanded its offer by including blister packs and playsets aimed at the toy market and is continuously growing in the international market.
Luca De Carlo – Key Account Manager
Francesca Pisanu-Senior Brand Manager
Dana Matjuskova-Trade Marketing