The New-Ray Toys CO. L.t.d. Group of Hong Kong, of which NewRay srl is the official subsidiary for the southern European market, specialising in the design and manufacture of models and toys, has been challenging the market for years by proposing articles that have now become great classics and new product ideas, which are the result of a union between the company and the most important brands worldwide and in Europe.
These licensing agreements result in the development of product families that embrace the world of static die cast (cars, motorbikes, helicopters, trucks, planes made in different scales), radio control, battery-operated models and play sets, offering customers a wide range of articles that meet the interests of a varied and diverse target market.
NewRay’s ‘mission’ consists, above all, in promoting its brand as a synonym for quality, reliability and safety of the product offered, constantly committing itself to the research and study of the materials to be used for the realisation of its lines. All our products are, in fact, accompanied by “Toy Quality and Safety Certification” issued on the basis of tests carried out at the laboratories of the main international certification bodies.