Pipa Urbn - Nuna has developed a patented car seat that offers a new standard of safety, ease of use, comfort and design for family travel (click to open)

Nuna is proud to announce the launch of PIPA urbn, an infant car seat with integrated base that changes the way families travel by offering safety, attractive design, certified materials and ease of use in a unique product.

PIPA urbn is lightweight: it weighs only 3.3 kg* and is installed with an innovative ISOFIX system integrated into the seat that does not require an external base. This system allows super-secure installation** in seconds when changing from car to taxi to car sharing, offering parents a new dimension in travel.

PIPA urbn also has a quick release system from the pram and vehicle that can be activated with one hand, making it perfect for dynamic modern life.

The seat also features Nuna’s iconic Dream drape™ for maximum privacy for the child.

“We spent over two years focusing our expertise on designing an infant car transport system that would exceed all expectations,” said Steve Gerhart, Vice President of Product Development at Nuna Baby, “and with the PIPA urbn car seat, we have succeeded. The PIPA urbn is an absolute star”.

The PIPA urbn features a 3-point harness with comfortable shoulder padding and a lower buckle that can be tightened simply by pulling it. In addition, it has side impact protection (SIP) for maximum safety of the child.

The lightweight and resilient Aeroflex™ foam minimises the force transferred to the child by absorbing and diffusing the energy of any impact.

Elegant faux leather carry handle for a more secure grip

The PIPA urbn also has a luxurious faux leather carry handle for a more secure grip and features Nuna’s signature Dream drape™ that pulls out of the seat canopy to give your child maximum privacy in quiet moments. The UPF 50+ full-coverage canopy also features an XL window.

The headrest and body insert are made of environmentally friendly merino wool and a blend of Tencel™* lyocell fibres: a soft, naturally moisture-controlling, environmentally friendly fabric. l

From the fabric to the inner foam, every material in PIPA urbn is carefully selected to be naturally flame-retardant and contain no added harmful chemicals.

PIPA urbn has been awarded GREENGUARD Gold certification.

The GREENGUARD Gold certification certifies that the product has been rigorously tested to ensure that it does not release harmful chemicals or volatile organic compounds into the air breathed by the child.
PIPA urbn is available from March in Italy at the Nuna concept shop in Florence and in all the brand’s retail shops in two iconic colours, Caviar and Granite.

Caviar is a luxurious and sophisticated shade of night black Granite is a sober and elegant shade of grey, fresh and relaxing.

Smart design:

  • Innovative base-free installation thanks to integrated ISOFIX connectors
  • Ultralight: only 3.3 kg (excluding canopy and insert)
  • Tailor tech™ patented memory foam headrest for personalised comfort for baby
  • Iconic Dream drape™ that guarantees maximum privacy for baby during naps
  • Large, removable UPF 50+ canopy that protects baby from harmful UV rays and features a removable sun visor and extra-large window to watch baby
  • Side Impact Protection System (SIP)
  • 3-point harness with comfortable shoulder padding and lower buckle that can be tightened simply by pulling it.
  • Easy one-handed installation and removal from pram or car in seconds
  • Compatible with all Nuna prams to create an innovative travel system
  • Fabric and body insert are machine washable

Technical specifications
Usage: Rearward-facing only Child height 40-75 cm Weight up to 13 kg

Conforms to European standard: ECE R129/03 Factory certified ISO 14001 ISO 9001 OHSAS 18001
Dimensions: L 65 x W 43.5 x H 57 cm

Weight: 3.3 kg

Available colours: Caviar, Granite

Accessories included Dream drape™ car seat

ISOFIX attachment rails Merino wool insert

Accessories sold separately: Travel bag with wheels


Nuna is a brand of practical and innovative baby products. Active since 2007, Nuna was founded in the Netherlands and has since become an international brand.
Inspired by the clean lines and ingenuity of Dutch design, Nuna’s children’s products meet the needs of parents, children and the whole family with simple, safe and versatile solutions.
With just the right mix of practicality and aesthetics, Nuna’s solutions range from car seats and prams to home and babywearing, to help you in every day-to-day life.
Its products have been honoured with 22 Red Dot Design Awards for the highest quality and outstanding design, and have received GreenGuard Gold certification for the absence of hazardous chemical emissions into the air.
With extreme attention to every detail, Nuna is ready to accompany you on the beautiful journey with your child.

The Wonderland Group has been developing and manufacturing nursery products since 1983 and has become a leading international player, in particular establishing itself as the largest manufacturer of car seats in the world for its own and other leading brands in its market. As an industry leader, Wonderland is characterised by technological innovation and excellent R&D. It has also received many awards and accolades over time. It is a manufacturer for some of the best-known childcare brands and owns the Joie and Nuna brands, which are very popular in Europe and the United States, as well as being the distributor of the Graco brand.

Company contacts:

Valentina Collautti
tel.: +39 (366) 486 35 95

Alessandra Greco


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