Constantly updated musical toys
Specialized in toy musical instruments, Claudio Reig has been reaching 98% of the toy trade in Spain for years and is included in specialist catalogues and sales campaigns which give impetus to trade, especially during the Christmas season. Reig is growing in the online channel too, with both classic and licensed products.
“Since it is constantly looking for new solutions and engaged in updating classic products, both through the acquisition of the trendiest licenses and through the exploration of the world of music reproduction by the new generations and of new instruments, Claudio Reig is a company on the frontline and widely present on the market”, points out Donatella Papetta, owner of Top Company which represents it in Italy. “Quick reaction to new trends and professional execution guarantee its reliability among all the toy branch stakeholders”.
The preschool musical category plays an important part in the child’s formation, Papetta says: “Beyond passing trends, musical toys must be included in the offer that the specialist shops propose to the consumers”.
Claudio Reig S.L.:
CLAUDIO REIG, S.L. is a company specialized in musical toys, with a wide range of musical products. The company started work in 1934 as a craftsman along with four friends, producing voices for dolls which they supplied to the first factories in the village of Onil, the Spanish center where the first crying and baby dolls were created.
Due to his keen interest in music, the company started producing toy harmonicas with 8 and 12 notes, reaching a range of 80 notes and perfect tuning after years of work improvements, crank driven music boxes and wooden toy pianos.
In the following years, the company began producing a series of musical toys such as pianos, toy zithers, guitars, trumpets, saxophones, clarinets, xylophones and hand organs.
Nowadays, the wide range of products of the company includes the following ones:
- PERCUSSION: bass drums, drums, kettledrum, and drums sets.
- GUITARS: different kind of guitars (colours and sizes)
- ELECTRONICS: keyboards, drums sets, microphones and amplifiers.
- INSTRUMENTS: Saxophones, trumpets, cymbals, etc. All of them are made of plastic (different colors), smart metallic finished, and the possibility of obtaining four and eight note