Sustainable production solutions

The Venturelli company, a plush specialist, has been operating on the Italian market for over 60 years.
“Even if around the mid-Eighties we changed from manufacturers to importers, we have always maintained a ‘craftmanship’ style for all our collections”, says Anna Venturelli, owner (in the picture). “Quality, safety, service and care for the customers are our main assets and they have made us stand out during all these years”.
Among various new lines, a special place is taken by Play Eco! Play Green!, a sustainable plush collection 100 per cent made of recycled plastic bottles and GRS (Global Recycled Standard) certified. GRS is an international voluntary product standard which sets the requirements for third-party certification of the recycled contents, of the chain of custody, of the social and environmental issues management and of the restrictions on the use of chemical substances. “Our challenge is adopting sustainable production solutions which are necessary in order to actively contribute to the development of the future generations’ awareness of crucial issues such as the protection and care for our planet”, explains Venturelli“From this activity of ours the collaboration with OGYRE, a B-Corp startup which is engaged in cleaning the Ocean from plastic through the involvement of a fishermen’s fleet, has also been born”.


This leading Italian company specialises exclusively in the distribution of plush toys. Over the years, as a result of organisational and market requirements, it has changed from ‘exclusive production’ to ‘distribution’ of plush toys, and since 1985 it has been making use of valid, and now consolidated, foreign collaborators for the production of its products, while maintaining its unmistakable artisan style.

Based on many years of production experience, we provide our foreign partners with all the details for the production of our products, starting with the designs, shapes, colours and sizes. For this reason, all our toys are distinguished by the exclusive ‘made in Italy design’, appreciated worldwide, which enhances their style and quality. The internal organisation has been set up by calibrating the company staff in the best possible way, thus allowing an excellent and winning quality/price ratio.

The distribution on the Italian market is mainly aimed at wholesalers and large-scale distribution through the best and most specialised sales network of 12 agents who are particularly attentive to customer requirements. Just as dynamic and attentive to the needs of the market are the company’s creative and managerial staff, who are adept at proposing not only excellent product quality but also adequate service, in full respect of the needs of both the initial purchaser and the final consumer.