Fun and educational value
VTech offers not only fun while playing but also educational value, spurring the children’s development and following them through all the growth’s most important phases.
“According to Vtech, the experience of playing with one’s own child means growing and discovering together, besides building a strong emotional connection with the baby: feelings of pride, recognition, fun and self-confidence”, says Maurizio Pardi, Country Manager (Italy), in the picture. “Our products stand out thanks to remarkable educational features (the toys are designed with the assistance of children’s growth experts), high quality both of contents and of materials, and innovation: we are always looking for new trends and new technologies. Our proposal addresses the preschool and primary school ranges too with highly trendy, innovative and very original electronic products. Based on a technological DNA – we are the Number One supplier of residential telephones in the USA – Vtech transfers such peculiarities onto toys always sticking to an exceptional quality level”.
The company reaches the whole world and now Italy through its own branch: “Previously, some products were distributed by important Italian companies, but the extension of the offer was not properly represented”, explains Francesca Taglieri, marketing and product development manager at the Italian branch (picture). “We have decided to propose a wide selection of the catalogue in the Italian market. We are aware of the challenges in a country where the birth rate is low and where we face strong – and most of all historical – competitors in our own categories but we feel we can generate great interest and curiosity among the purchasing managers. We will take advantage of our values and of our main features, innovation, quality and inclusion, adding a 360-degrees innovative communication plan and transparent sales policies”.
Already present in 14 countries, VTech Electronics, world leader in the design and production of electronic educational toys capable of accompanying children at all stages of learning, finally arrives in Italy.
With over 45 years of activity, VTech Electronics toys colour the memories of countless adults and children in as many as 85 countries, who have gradually grown up and learned thanks to the innovative VTech Electronics products.
Founded in 1976 in Hong Kong, VTech Electronics immediately established itself as a pioneer in the field of electronic learning toys. With 30,000 employees, 1,500 of whom are involved in R&D, and thanks to its close collaboration with educators and early childhood experts right from the conception phase, the company specialises in the development of technological products that perfectly combine educational value and fun, offering a complete and progressive choice to parents who are aware of the importance of accompanying their children through the different stages of their cognitive and emotional growth.
The innovative range of toys from VTech Electronics offers entertainment for all ages and inclinations: the youngest children can learn with Fido parla e gioca con me, the soft and interactive electronic soft toy that accompanies the child, adapting to its level of development, in learning language, numbers, the alphabet and emotions. Future citizens of the world will have fun with Il mio primo libro illustrato bilingue – Le mie prime 100 parole (My first bilingual picture book – My first 100 words), the interactive, talking book that will enable them to discover 100 vocabulary words in Italian and English, perfect for children aged 18 months to 4 years. Aspiring musicians, on the other hand, will be able to indulge themselves with Kidi DJ Mix, the fun and intuitive console for creating recordings and music mixes, while art lovers will be able to express their creativity with KidiZoom Duo DX, the camera with double lens, dynamic filters, video games, augmented reality and MP3 player that offers the possibility of retouching photos and videos with frames, special effects and stamps.