THE AWARDS OF EXCELLENCE ASSIGNED BY RETAIL
The B2B magazine TG TuttoGiocattoli by Edizioni Turbo presents the fourth edition of the TOYS AWARDS. This initiative rewards the commitment of companies in the toy sector which stood out in toy design and implementation of marketing, communication and product activities during 2020.
HOW IT WORKS
Starting from February, TG TuttoGiocattoli invited companies which produce or distribute games and toys in Italy to indicate, through a specific form, all their suggestions about marketing activities and products for 2020. Once all the materials have been collected, the editorial staff of TG TuttoGiocattoli identified the nominations for each category.
The jury of the awards is composed of mass market retailers, specialized retailers, independent retailers and toy experts.
The digital awards ceremony took place on Tuesday 4 May at 5.00 pm.
For more information:
e-mail: awards@tespi.net
tel: +39 0362.600463
MARKETING & COMMUNICATION CATEGORIES
1.Best TV AD
“Spot Phlatball” – Goliath
“Spot long format Vip Pets” – Imc Toys
“Spot tv Dino Dentino” – Nice
“Spot linea Scooby Doo” – Playmobil
“Campagna di lancio Exost Hyperdrift” – Rocco Giocattoli
2.Best Print Campaign
“I veri supereroi arrivano quando hai più bisogno di loro” – Bandai
“Conferenza a Roma per Lego Super Mario e partnership con Trenitalia” – Lego
“Collaborazione con Nicoletta Costa” – Ludattica
“Vogue per Fisher-Price” – Mattel
“Lancio di Back to the Future: Dice Through Time” – Ravensburger
3.Best new media campaign
“App Crayola Washimals” – Crayola
“Campagna 35° anniversario Sylvanian Families” – Epoch di Fantasia
“Proporre il prodotto attraverso gli influencer” – Incastro
“Flextreme” – Simba Toys
“Risiko! per la prima volta in diretta su Twitch” – Spin Master
4.Best in-store materials & activities
“Vetrina Etro a San Babila” – Lego
“Video unboxing e materiale espositivo” – Ludattica
“Materiali visibilità per il lancio di Barbie Color Reveal” – Mattel
PRODUCT CATEGORIES
1.Collectibles and accessories
“Dragon Ball Dragon Stars” – Bandai
“Washimals Spa in viaggio” – Crayola
“Cry Babies Magic Tears” – Imc Toys
“Scooby-doo! Mystery Figures (serie 1)” – Playmobil
“Personaggi Batman e DC Universe 30 cm” – Spin Master
2.Arts & crafts
“Modelight” – Carioca
“Creagami Art” – CreativaMente
“Le Tui-Tui – Bambola da realizzare in tessuto con accessori” – Le Tui-Tui
“Dino Dentino” – Nice
“Kit Unicorns Land” – Sabbiarelli
3.Building sets
“eKoala eKubo Large – Set da 38 pezzi” – Buzz Italia
“Geomag Classic Recycled 60 pezzi” – Geomag
“Cartoon Baby Puzzle” – King Union
“Lego Super Mario – Avventure di Mario Starter Pack” – Lego
“Lamborghini Huracán EVO 3D Puzzle” – Ravensburger
4.Dolls
“Bambola Miracolous 26 cm” – Bandai
“Deluxe Celebration Home Gift Set – 35° anniversario Sylvanian Families” – Epoch di Fantasia
“Cry Babies Kristal” – Imc Toys
“Barbie Color Reveal” – Mattel
“Steffi Love Real Mommy” – Simba Toys
5.Board Games
“Smarty Puzzle Star Words” – CreativaMente
“Tsuro” – dV Giochi
“Taco Gatto Capra Cacio Pizza” – Ghenos Games
“Dubito Orange” – Giochi Uniti
“Polywords” – Red Glove
6.Puzzles
“Ecologic Puzzle – Rispettiamo l’Ambiente” – Adventerra Games
“Puzzle Oceans Poppik” – Ama Gioconaturalmente
“Notte stellata di Van Gogh – 1500 Pezzi” – Ravensburger
7.Infant toys
“Moonie, the humming friend” – Borella
“La Nuova Fattoria Parlante” – Chicco
“Magicube Full Color Recycled Crystal 64 pezzi” – Geomag
“Bloopies” – Imc Toys
“Play Bio Fantacolor Baby” – Quercetti
8.Pre-school toys
“Hungry Bins – Impariamo a Riciclare” – Adventerra Games
“Modelight” – Carioca
“Keypsees” – Joy Toy
“Il teatrino delle ombre nel mondo delle fiabe” – Ludattica
“Kit Tweet & Love” – Sabbiarelli
9.Youth electronics
“Esploramondo Digital” – Clementoni
“Super Pen Neon” – Crayola
“Step Insegnatutto” – Liscianigiochi
“Faba, il tuo Raccontastorie”– Maikii
“Fatina Volante Hatchimals Crystal Flyer” – Spin Master
10.Outdoor & sport
“Mega parco acquatico H2OGO! Splashtona Raceway” – Bestway
“Bici bambina Unicorno” – Denver “Phlatball” – Goliath
“Pattini Gioca” – Italtrike
“Arco e frecce BS Toys” – Proludis
11.Plushes
“Nursing nana dog Manhattan Toy” – Ama Gioconaturalmente
“Ty Puffies” – Crayola
“Plushi – Il peluche sushi” – Joy Toy
“The Child” – Mattel Toys
“Little big Friends BabyToLove” – Proludis
12.Vehicles
“Scooter RC Super Mario Odyssey” – Carrera Toys
“VelociTrax Verde Neon Nikko” – FunLab
“Hot Wheels Triplo Loop” – Mattel
“DeLorean Back to the future” – Playmobil
“Flextreme Discovery Set” – Simba Toys
13.Ride-on
“Cavalcabile Gonfiabile Lama Pop” – Bestway
“Vespa Scooter a dondolo Childhome” – Buzz Italia
“La mia prima macchinina” – Clementoni
“Il mio primo scooter multicolore Lena” – FunLab
“Ginetta” – Italtrike
14.Science games
“Mecha Dragon” – Clementoni
“Laboratorio dei Pennarelli Multicolori” – Crayola
“Geomag Mechanics – Gravity Up And Down” – Geomag
“I’m A Genius il Super Laboratorio dei Primi 101 Esperimenti” – LiscianiGiochi
15.Made in Italy Games
“Cubo dei giochi” – Clementoni
“Laboratorio di Scrittura Montessori” – Headu
“Cartoon Baby Puzzle” – King Union
“Le Tui-Tui – Le prime bambole da realizzare, totalmente made in Italy” – Le Tui-Tu
“Montessori L’Inventafavole del Mondo Fantastico” – Liscianigiochi
“Crea con me – Decoriamo con la Plastilina” – Ludattica
“Play Bio Chunky Peggy” – Quercetti
“Album Bella Italia” – Sabbiarelli
16.Licensed toys
“Sogni per bambine ribelli” – Cranio Creations
“Il gioco della Famiglia GBR” – CreativaMente
“Barbie Dream Summer Villa” – LiscianiGiochi
“Jurassic World T-Rex Ruggito Epico” – Mattel
“Linea Scooby-Doo!” – Playmobil
17.Carnival & role play
“Dentist Set Plantoys” – Ama Gioconaturalmente
“Album Le maschere mostruose” – Sabbiarelli
“Smoby Chef Corner Restaurant” – Simba Toys
PLEASE NOTE: Each company has the right to nominate only one product per category.
Regulation
- The participation is free.
- The launch of all candidate products must be within the calendar year 2020.
- Only one product/range per category can be submitted.
- All candidate products will be subjected to a careful analysis by TG TuttoGiocattoli editorial staff, which is responsible for making nominations.
- All information relating to the nominations will be published in TG TuttoGiocattoli newsletters.
- The criteria for choosing the products in nomination are the following: relevance to the category, number of products submitted in the competition.
- In the event that a category does not reach the minimum number of two participants, it is automatically eliminated.
- The jury will be composed of representatives of mass market retailers, specialized retailers, independent retailers and toy experts.
- Assogiocattoli will be involved in checking the vote, in order to verify the fairness and transparency in the assignment of the Toys Awards.
- It is not possible to communicate the victory to third parties through social media or press releases before the award ceremony, under penalty of cancellation of the prize.
- The use of the Toys Awards brand is subject to restrictions.
- Each participating company can win a maximum of two prizes.