Since 2016, TOYS MILANO has been the innovative marketplace for toy industry professionals, a hotbed of ideas for trade pros and their related markets. A B2B encounter that has earned the trust of industry insiders, becoming an eagerly awaited annual event on the trade fair calendar, the destination of choice for domestic and international visitors seeking the latest innovations and trends.
The event – which also includes the stationery, carnival, decorations and party sectors, as well as childcare, along with forays into the world of licensing and brands – always offers the added bonus of opportunities for in-depth professional updating.
In 2019, we launched Bay-B, an instant success, featuring products for baby safety and comfort – from cribs to baby carriages, high chairs to changing tables.
To accommodate the dramatic shift in information needs for 2020, in May 2020 TOYS MILANO has launched its new digital frontier: TOYS MILANO PLUS, a custom-built digital platform designed to help overcome obstacles related to the global pandemic. It’s an added tool (PLUS) but does not replace the value and the typical features of the physical show itself, already on the calendar for April 26 and 27, 2021.
TOYS MILANO PLUS first edition was active for a limited period of time (from may 25th to june 25th, 2020), allowing buyers and registered companies to broaden their contact base and boost business relationships.
Leveraging the power of the internet, TOYS MILANO PLUS ushers in a new dimension of service offered jointly by the Salone Internazionale del Giocattolo, and Assogiocattoli, marking a novel way to do business, in step with the times.
After a simple registration procedure, industry buyers are accredited to visit TOYS MILANO PLUS where they can view in detail the registered companies’ product lines; in turn, the companies showcase their products, adding descriptions and multimedia content, and they can make direct contact with potential buyers and provide additional information about their products.
TOYS MILANO PLUS eliminates the barriers of time and geography. It is a service and an extra opportunity to expand one’s contacts, business, partnerships and relationships, multiplying the ways to gain the winning edge.
TOYS MILANO PLUS: + contacts, +products, + possibilities, +time!
We wil back soon with new events, stay tuned!