Ama GioconaturaLmente


Educational and eco-friendly toys and games

AMA Gioco Naturalmente aims at selecting and representing all over Italy high-quality products, educational, pedagogical and eco-friendly items that deal with playing from the first months on.
“The materials of AMA’s brands are organic cotton, wood from rubber trees or from certified forests, and recycled paper and cardboard”, says Silvia PanizziManager“The products are designed for playing in the contemporary world where safety, technology and design are necessary”.
Candylab Toys (USA) proposes 4-wheeled vehicles and wooden buildings, inspired by the glamour of Sixties’ America and by minimal design. Since almost twenty years Franck & Fischer (Denmark) offers bio bags, games and accessories, for babies and children. Hoppstar (Austria) is specialized in manufacturing digital cameras for children from two years on. Kidywolf (Belgium) boasts a wide selection of carefully designed educational toys and accessories assuring fun to the whole family. The catalogue of Moluk (Switzerland) includes gender free games assisting the small kids’ imagination. Mr & Mrs Tin (Belgio) offers vintage tin robots for kids and adults. The top product of Play&Go (Belgium) is the playmat and toy storage bag that sets up a soft and cosy area where to play, allowing to gather and put in order the toys in a few seconds. Since 1981 PlanToys (Thailand) has been producing a gigantic range of toys made of eco-friendly wood, both for sustainability and to support the child’s growth. Since 2016 Poppik (France) has been developing creative products with stickers and incredible illustrations. Quut (Belgium) has a catalogue of games for having fun outdoors, at the seaside, in the garden or in the snow. Since 2010 Scoot & Ride (Austria) has been producing tricycles, scooters, ride-ons, helmets, rucksacks and accessories for children from six months on. Safe ‘N’ Beautiful (Greece) markets SNAILS – Safe Nails, natural polishes and cosmetics for children. In its catalogue Trixie (Belgium) has feeding, bath, sleep and playing accessories for babies and children.

Ama Gioconaturalmente

The company Ama Srl was established with the idea of distributing on the Italian territory high-quality products and educational, natural and ecological toys aimed at toddlers and children. We do know safety is parents’ highest priority during the child’s growth and development.

Our mission is to provide safe, green toys that help children in learning cognitive skills as well as to develop physical and emotional development.

We are perfectly aware that children learn, through play, about the world around them. Foundations are laid in the first years of life, which have a permanent impact on children’s longer term development.

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Our mission

Our mission is the distribution on the Italian market of high quality products destined to toddlers and children. We aim to find responsible, green companies that offer innovative, eco-friendly products made from certified raw materials such as organic cotton, wood from certified forests, rubber, recycled paper and cardboard. The products must be tested for compliance with the CE safety standards. The production sites and manufacturers must apply socially acceptable practices in the workplace and be eco-friendly.

It becomes very important to us to offer products made with love and care, to help children have a play experience in which they actively play using their own imagination and experiences. With the ever expanding influence of electronic games, children are spending too much time being passively entertained by electronic devices.

The educational toys distributed by our company provide the right environment to meet the children needs and teach them to use their imagination, pick up new ideas, be creative. Our toys are healthy and safe: they are made from organic materials, do not contain chemicals and are BPA, phthalate, petrol free.

Ama Srl – gioco natura L mente (play naturally using your mind) is constantly looking for new brands offering high quality products, to let live parents and children a fantastic, safe, creative play experience. We are confident our mission will contribute in making a better future for our children and the generations to come.

Our partners 

The brands we represent will ever be a reliable support for you and your children from birth to childhood and beyond.

  • Candylab
  • Franck&Fischer
  • Hoppstar
  • Kidywolf
  • Maison Petit Jour
  • Manhattan Toy
  • Moluk
  • Mr&Mrs Tin
  • Petit Jour Paris
  • PlanToys
  • Play&Go
  • Poppik
  • Quut
  • Scoot&Ride
  • Snails
  • Trixie
Company contacts:

tel: 0508051722

Press Office:


Paola Noè
cell. 347 7309102

Chiara Paleari
cell. 339 8251574