The company was founded in 1969 thanks to the brilliant creative skills of its owner Paola Cherubini who, since the early 1970s, with innate taste and productive dynamism, has led Picci to become a leading company in the childcare sector that today boasts around 50 employees in an area of 4500 square metres. The company is positioned in the medium-high end of the market and distributes its products in Europe, China and the Middle East. The collections are now distributed under the Picci and Dili best brands. Both of our brands comprise a wide range of products that extends from duvets to embroidered cot covers, from bed sheets and all kinds of bed and bath linen to cots; from standard beds to wooden montessori beds and changing table drawers, to complete with innumerable accessories designed for the baby’s room and for his or her playtime.

Italian production and design, thanks to the contribution of our owners and employees as well as our suppliers and consultants. We design and produce a quality, fashionable product with a strong identity for our customers and consumers. We use top-quality materials such as 100% cotton, hypoallergenic padding and non-toxic paints, because baby’s health comes first and is the first parameter to satisfy our customers.